STIEBEL ELTRON Australia Marks 30 Years of Energy-Efficient Innovation
In 1995, STIEBEL ELTRON began its Australian journey with a clear ambition — to introduce energy-efficient home comfort technology to a market still dominated by gas and traditional systems. Thirty years later, that vision has shaped thousands of projects, helped transform industry standards, and positioned us at the forefront of the energy transition.
Founded in Germany in 1924, STIEBEL ELTRON brought decades of experience to a new market. Early on, we led with electric instantaneous water heaters, offering a compact and efficient alternative to centralised gas systems in the apartment sector. Competitors have since entered the space, but we remain the trusted name behind countless installations across the country.
In 2006, we introduced our first hot water heat pumps in Australia. At the time, this was a forward-thinking move in a market where gas was still dominant. Today, heat pumps are one of the fastest-growing product categories, thanks to government incentives and consumer demand. STIEBEL ELTRON played a key role in opening up that market and continues to lead in quality and performance.
Our portfolio has expanded to include hydronic heat pumps, and high-efficiency ventilation. Both hydronic heat pumps and ventilation were officially launched in Australia in 2017 and have since become core components of our offering, supporting better indoor air quality, lower emissions, and improved energy performance in Australian homes.
Introducing new technology is never simple. It involves navigating compliance standards, challenging outdated thinking, and building market trust. But the results speak for themselves — better living environments, reduced emissions, and smarter energy use for the long term.
Today, STIEBEL ELTRON has showrooms, local sales teams, and service networks in most major cities. Our one-stop approach makes it easy for builders, designers, and homeowners to electrify their projects with confidence.
What began as a niche product offering in the 1990s is now a nationally recognised brand, helping to shape a cleaner, more efficient energy future for Australia. And we’re just getting started.